Business / Agriculture / Direct Marketing; Farmer-To-Consumer Direct Marketing: Any arrangement where the producer or his/her representative is selling his products directly to the end user. Typical forms of direct marketing are farmers’ markets and roadside stands. Other examples include subscription farming and regular delivery of fresh farm produce by farmers to homes or restaurants.
Direct Adjective Synonyms: manage, handle, run, administer, govern, regulate, control, operate, superintend, supervise, command, head up, rule, call the shots
Direct Verb Synonyms: guide, lead, conduct, pilot, steer, show or point (the way), be at the helm, advise, counsel, instruct, mastermind,her, escort
Business / Agriculture / Marketing Certificate: A certificate that may be redeemed for a specified amount of CCC-owned commodities. The certificates may be generic or for a specific commodity. MORE
Business / Agriculture / Marketing Contract: Prices (or pricing mechanisms) are established for a commodity before harvest or before the commodity is ready for marketing. Most management decisions remain with the grower, who retains ownership of MORE