Business / Human Resources (HR) / Branding: The process of identifying and differentiating an organization’s products, processes or services from another organization by giving it a name, phrase or other mark.

Employment Branding

Business / Human Resources (HR) / Employment Branding: A combination of marketing, communication and technology used by an organization intended to give it greater visibility amongst a large population within a short timeframe. MORE


Business / Search Engine Optimization (SEO) / Context: The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content. MORE


Business / Search Engine Optimization (SEO) / Astroturfing: Attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, MORE

Creative Accounting

Business / Accounting / Creative Accounting: A questionable! means of making a companies figures appear more (or less) appealing to shareholders etc. An example is 'branding' where the 'value' of a brand name is added to intangible assets which MORE