Glossary / Business

Internet Marketing Glossary

A-B Testing: In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing
Above The Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe th
Account: A business or department that controls a marketing budget. Small companies might use a single accoun
Account Daily Spending Limit: Maximum amount you want to spend each day. You may be charged up to 10% above your Account Daily Spe
Ad Blocking: The blocking of Web advertisements, typically the image in graphical Web advertisements.
Ad Clicks: Number of times users click on an ad banner.
Ad Group Bid: The default bid you set to apply to keywords in an ad group. You can override the ad group bid for a
Ad Groups: A group of ads within a Campaign. A set of ads and related keywords within a campaign. The ads can b
Ad Scheduling: In internet marketing, Ad Scheduling is the practice of scheduling the day into several parts, durin
Ad Space: The space on a Web page available for advertisements.
Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears o
Address: A unique identifier for a computer or site online, usually a URL for a web site or marked with an @
Advanced Match Type: An option within Yahoo Sponsored Search that specifies how search terms are matched to ads. Ads that
Advanced Research Project Agency (ARPA): The U.S. Department of Defense agency that, in conjunction with leading universities, created arpane
Advertising Network: A network representing many Web sites in selling advertising, allowing advertising buyers to reach b
Affiliate: A marketing partner that promotes your product or services under a pay-for-results agreement.
Affiliate Directory: A categorized listing of affiliate programs.
Affiliate Forum: An online community where visitors may read and post topics related to affiliate marketing.
Affiliate Fraud: Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Affiliate Marketing: Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby comp
Affiliate Merchant: The advertiser in an affiliate marketing relationship.
Affiliate Network: A value-added intermediary providing services, including aggregation, for affiliate merchants and af
Affiliate Software: Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales
Alexa: Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and
Alexa Rank: A web toolbar service that provides webmasters with real-time Alexa site traffic data.
Algorithm: The process a search engine applies to web pages so it can accurately produce a list of results base
Alt Text: HTML attribute that provides alternative text when non-textual elements, typically images, cannot be
Alta Vista: A popular search engine. One of the first search engines originally owned by Digital now owned by Ya
American Online (AOL): Stands for 'A(merica) O(n)L(ine)' America Online, Inc., based in Virginia, originally began as a clo
Analytics: A feature that allows you to understand a wide range of activity related to your website and your on
Anchor: A word, phrase or graphic image, in hypertext, it is the object that is highlighted, underlined or '
Anchor Text: Anchor text refers to the visible clickable text for a hyperlink. For example: < a href='http://www.
Animated Gif (Gif89a): A GIF animation tool that creates sequences of images to simulate animation and allows for transpare
Anonymous Ftp: An option in FTP that allows users to download files without having to establish and account.
Apache: An open source web server software.
Apache: Apache is a free, open-source web server software system that is pervasive on UNIX, Linux, and simil
Api: Application Programming Interface
Applet: An application program written in Java which allows viewing of simple animation on web pages.
Application Service Provider: Provider of applications/services that are distributed through a network to many customers in exchan
Ascii: American Standard Code for Information Interchange
Asp Hosting: Web hosting that supports Active Server Pages, a server-side scripting environment from Microsoft.
Auditor: Third-party company that tracks, counts and verifies ad-banner requests or verifies a Web site's ad
Autoresponder: A program that sends an automatic form response to incoming emails.
Avatar: A digital representation of a user in a virtual reality site.
Average Page Depth: The average number of pages on a site that visitors view during a single session.
Average Response Value: The average revenue value of each click, calculated as total revenue divided by total clicks.
Backbone: A high-speed line or series of connections that forms a large pathway within a network. The term is
Backlinks: Backlinks are incoming links to a webpage. Backlinks are important for search engine optimization (S
Bandwidth: How much information (text, images, video, sound) can be sent through a connection. Usually measured
Banner: Banners are the 468-by-60 pixels ad space on commercial Web sites that are usually 'hot-linked' to t
Banner Ad: A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x6
Banner Blindness: The tendency of web visitors to ignore banner ads, even when the banner ads contain information visi
Banner Exchange: Network where participating sites display banner ads in exchange for credits which are converted (us
Barter: To exchange goods or services directly without the use of money.
Beta: This term has migrated from computer and software development, and it is usually used as 'beta site.
Beyond The Banner: Online advertising not involving standard GIF and JPEG banner ads.
Bid: The maximum amount that you are willing to pay for a click.
Bid Adjustments: A percentage or a fixed monetary amount by which to increase a bid for cases where traffic appears t
Bid Limit: When campaign optimization is turned on, the bid limit defines the maximum amount that you are willi
Black Hat Seo: Those who practice search engine optimization with unethical methods.
Blog: A blog is an online journal or 'log' of any given subject. Blogs are easy to update, manage, and syn
Bookmark: A bookmark is an easy way to find your way Back to a web site -- just like a real bookmark helps you
Bot: Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bot
Bounce Rate: This shows a percentage of entrances on any given page that resulted in an exit from the page withou
Branding: A school of advertising that says, 'If the consumer has heard of us, we've done our job.' Fortunatel
Broad Match: This is the default option. If your ad group contained the keyword tennis shoes, your ad would be el
Browser: An application used to view information from the Internet. Browsers provide a user-friendly interfac
Browser Caching: To speed surfing, browsers store recently used pages on a user's disk. If a site is revisited, brows
Browsing: A term that refers to exploring an online area, usually on the World Wide Web.
Bulletin Board System (BBS): Software that enables users to log into email, usenet and chat groups via modem.
Burstable Bandwidth: A hosting option that allows sites to use the available network capacity to handle periods of peak u
Business Hosting: Web hosting geared towards the mission-critical functions demanded by business-class customers.
Button Ad: A graphical advertising unit, smaller than a banner ad.
Button Exchange: Network where participating sites display button ads in exchange for credits which are converted (us
Buttons: Objects that, when clicked once, cause something to happen.
Buzzword: A trendy word or phrase that is used more to impress than explain.
Bytes: A byte is a unit of information transferred over a network (or stored on a hard drive or in memory).
Cache: Cache is a storage area for frequently accessed information. Retrieval of the information is faster
caching : The storage of Web files for later re-use at a point more quickly accessed by the end user.
Campaign: Defines the daily budget, language, geographic targeting, and location of where the ads are displaye
Campaign Optimization:
Canonical Tag: Code used by search engine crawlers/spiders to tell search engines what URL is the original version
Cascading Style Sheets (CSS): A data format used to separate style from structure on Web pages.
Cgi Script: A CGI script is a program written in one of several popular languages such as Perl, PHP, Python, etc
Chat Room: An area online where you can chat with other members in real-time.
Click: The opportunity for a visitor to be transferred to a location by clicking on an ad, as recorded by t
Click-Through: The process of clicking through an online advertisement to the advertiser's destination.
Click-Through Rate (CTR): Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one
Cloaking: Cloaking describes the technique of serving a different page to a search engine spider than what a h
Code: Anything written in a language intended for computers to interpret.
Coldfusion Hosting: Web hosting that supports coldfusion, a web application language introduced by Allaire and currently
Common Gateway Interface (CGI): An interface-creation scripting program that allows Web pages to be made on the fly based on informa
Competiting Pages: The number of pages found for a competiting keyword.
Content (A-B) Testing: Testing the relative effectiveness of multiple versions of the same advertisement, or other content,
Content Match: A pay-per-click campaign tactic that helps your ads display on sites throughout the Yahoo! Distribut
Content Network: A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for
Content Targeted Advertising (CTA): It refers to the placement of relevant PPC ads on content pages for non-search engine websites.
Contextual Advertising: Advertising that is targeted to a Web page based on the page's content, keywords, or category. Ads i
Conversion Rate: This is the percentage of your clicks that generate sales or leads.. This number is given by dividin
Conversion Rate: The percentage of visitors who take a desired action.
Cookie: A file on your computer that records information such as where you have been on the World Wide Web.
Copyrighting: Copywriting for search engines is the art of creating web page copy that is tailored not only to fal
Cost Per Action (CPA): A form of advertising where payment is dependent upon an action that a user performs. The action cou
Cost Per Click (CPC): Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a s
Coverage: The percentage of a population group covered by the Internet.
Cpc Campaign: A website marketing campaign based on a cost-per-click price where you only pay for the visitors tha
Cpm: CPM is the cost per thousand for a particular site. An advertiser that charges every time an ad is d
Crawl: An automated, computerized algorithm hosted by search engines that browses the web. The programs cre
Crawler: A program used by a search engine to 'crawl' links on the Internet to find and index content. Also c
Creative: The technology used to create or develop an ad unit. The most common creative technology for banners
Customer Acquisition Cost: The cost associated with acquiring a new customer.
Cyberspace: Coined by author William Gibson in his 1984 novel 'Neuromancer,' cyberspace is now used to describe
Data Transfer: The total amount of outbound traffic from a website*, typically measured in gigabytes (Gb).
Dedicated Hosting: Hosting option whereby the host provides and is responsible for the equipment, dedicating an entire
Dedicated Ip: An IP address dedicated to a single website.
Deep Linking: Linking to a web page other than a site's home page.
Default Page: The default page setting should be set to whatever the default (or index) page is in your site's dir
Delegation: The process of assigning name servers to a domain name.
Description: A short piece of descriptive text to describe a web page or website. With most search engines, they
Description Tag: An HTML tag used by Web page authors to provide a description for search engine listings.
Directory: An index of websites based mainly on human editing and categorization. In most cases the content is
Directory Optimization: The process of creating a submission that is designed to increase the ranking according to relevant
Disintermediation: The elimination of intermediaries in the supply chain, also referred to as 'cutting out the middleme
Domain: A domain is the main subdivision of Internet addresses, the last three letters after the final dot,
Domain Name: Location of an entity on the Internet.
Domain Name System (DNS): Translates domain names to IP addresses. When a domain name is delegated to a name server, the domai
Doorway Domain: A domain used specifically to rank well in search engines for particular keywords, serving as an ent
Doorway Page: A page made specifically to rank well in search engines for particular keywords, serving as an entry
Duplicate Content: Refers to webpages with the same content across the same domain name and across different domain nam
Dynamic Rotation: Advertisements rotate on a timed basis.
Earnings Per Click (EPC): This number is given by dividing your revenue earned by the number of clicks you sent to the offer.
Email: The transmission of computer-based messages over telecommunication technology.
Email Marketing: The promotion of products or services via email.
Email Spam: Unwanted, unsolicited email.
Emotions: The online means of facial expressions and gestures. Examples: :) Tip your head to the left and you
Exact Match: If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to ap
Exclusivity: Contract term in which one party grants another party sole rights with regard to a particular busine
Ezine: An electronic magazine, whether delivered via a Web site or an email newsletter.
Ezine Directory: Directory of electronic magazines, typically of the email variety.
favicon : A small icon that is used by some browsers to identify a bookmarked Web site.
Ffa: Free-for-all links list, where there are no qualifications for adding a link.
File Transfer Protocol (FTP): A protocol that allows the transfer of files from one computer to another. FTP can also be used as a
Firewall: A security barrier placed between an organization's internal computer network -- either its IS syste
First-Mover Advantage: A sometimes insurmountable advantage gained by the first significant company to move into a new mark
Flame: An intentionally crude or abusive email message or usenet post. Rule: Don't do it. Ever. Not only is
Flash: A vector based animation program that has become a popular technology used to deliver content. Curre
Forms: The pages in most browsers that accept information in text-entry fields. They can be customized to r
Frames: The use of multiple, independent sections to create a single Web page. Each frame is built as a sepa
Freeware: Shareware, or software, that can be downloaded off the Internet -- for free.
Frequency: The number of times an ad is delivered to the same browser in a single session or time period. A sit
Frequency Cap: Restriction on the amount of times a specific visitor is shown a particular advertisement.
Frequently Asked Questions (Faq): FAQ is a commonly used abbreviation for 'Frequently Asked Questions.' Most Internet sites will have
Gateway: A link from one computer system to a different computer system.
Geo Targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advert
Gif (Graphic Interchange Format): GIF (pronounced 'gift') is a graphics format that can be displayed on almost all web browsers. It is
Google Dance: Some internet marketers reference 'Google Dance' as the time just after the search engine results pa
Google Webmaster Tools: A webmaster resource that will help you with the crawling and indexing of your website.
Googlebot: Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebo
Gross Exposures: Each time a Web server sends a file to a browser, it is recorded in the server log file as a 'hit.'
Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources.
Hacker: Originally used to describe a computer enthusiast who pushed a system to its highest performance thr
Helper Application: This term refers to software programs that run along with browser programs enabling them to perform
History List: Most browsers have a pull-down menu which displays the sites you've recently visited so you can retu
Hit: A hit is simply any request to the web server for any type of file. This can be an HTML page, an ima
Home Page: The page designated as the main point of entry of a Web site (or main page) or the starting point wh
Host: An Internet host used to be a single machine connected to the Internet (which meant it had a unique
Hotbot: A popular search portal that is part of the Terra Lycos Network, but operates as a separate search e
Hotlists: These can be pull-down or pop-up menus on browsers that contain new or popular sites. Major browser
House Ad: Self-promotional ad a company runs on their own site/network to use unsold inventory.
Html: Hypertext Markup Language is a coding language used to make hypertext documents for use on the Web.
Html Banner: A banner ad using HTML elements, often including interactive forms instead of (or in addition to) st
Html Email: Email that is formatted using Hypertext Markup Language, as opposed to plain text email.
Http: Hyper-Text Transfer Protocol, the format of the World Wide Web. When a browser sees 'HTTP' at the be
Hybrid Model: A combination of two or more online marketing payment models
Hyperlink: This is the clickable link in text or graphics on a web page that takes you to another place on the
Hypertext: Any text that that can be chosen by a reader and which causes another document to be retrieved and d
Icann: Internet Corporation for Assigned Names and Numbers is a global non-profit corporation formed to ove
impression : A single instance of an online advertisement being displayed.*
Impression: The ad impression is the metric a site uses for measuring inventory. Different definitions exist for
Inbound Link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to t
Incentivized Traffic: Visitors who have received some form of compensation for visiting a site.
Index: The database of a search engine or directory.
Infopreneur: Someone who starts up a business in information technology or online communications.
Integrated Digital Services Network (ISDN): ISDN lines are high-speed dial-up connections to the Internet. That's good. What's bad is that their
Interactive Agency: An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-
Interactivity: If your web site isn't interactive, it's dead.
Internet Domain Name: The unique name that identifies an Internet entity.
Internet Relay Chat (IRC): A facility that allows people -- from many different places in the world at one time -- to chat in r
Internet Service Provider (ISP): A business that provides access to the Internet. Its services are available to either individuals or
Interstitial: Means 'something in between' and is a page that is inserted in the normal flow of content between a
Intranet: Intranets are private networks, usually maintained by corporations for internal communications, whic
Inventory: The number of ads available for sale on a Web site. Ad inventory is determined by the number of ads
Invisible Web: A term that refers to the vast amount of information on the web that isn't indexed by search engines
Ip Address: Internet Protocol address. Every system connected to the Internet has a unique IP address, which con
Ip Delivery: To deliver content based on the IP address of the computer requesting the URL. Sometimes used to tai
Java: Java is an object oriented programming language created by Sun Microsystems that supports enhanced f
JavaScript : A scripting language developed by Netscape and used to create interactive Web sites.
Jpeg (Joint Photographic Experts Group): JPEG (pronounced 'jay peg') is a graphics format newer than GIF which displays photographs and graph
Keyword: A word -- or often phrase -- used to focus an online search. A keyword is a database index entry tha
Keyword Audit: Independent third-party verification of your keyword use, strategy, bidding, and return on investmen
Keyword Bidding: Keyword Bidding is the process or method used by search engines marketers to determine the ranking o
Keyword Density: Keywords as a percentage of indexable text words.
Keyword Marketing: Keyword Marketing is the act, process, or technique of promoting, selling, and distributing a produc
Keyword Matching: In Google Ad Words, there are four different keyword matching options, each specifying a different w
Keyword Research: Keyword research includes the processes and methodologies to research key words that would be used f
Keywords Tag: META tag used to help define the primary keywords of a Web page.
Killer App: A term that migrated from software development to online. It is nothing more than tech-talk for the
Lag: The amount of time between making an online request or command and receiving a response. Until lag t
Link: An electronic connection between two Web sites (also called 'hot link').
Link Bait: Link bait is a form of spam in the form of editorial content posted on a blog or Web page and submit
Link Building: The process of getting quality Web sites to link to your Web site, in order to improve search engine
Link Checker: Tool used to check for broken hyperlinks.
Link Popularity: A measure of inbound links. Several search engines have included this factor into their algorithms,
Linkrot: When Web pages previously accessible at a particular URL are no longer reachable at that URL due to
Listserver: A program that automatically sends email to a list of subscribers. It is the mechanism that is used
Load: Usually used with up-load or down-load, it means to transfer files or software -- to 'load' -- from
Local Area Network (LAN): A computer network -- which for some reason is pronounced 'land' -- limited to a certain area, usual
Log Files: File that keeps track of network connections. These text files have the ability to record the amount
Login: The identification or name used to access -- log into -- a computer, network or site.
Long Domain Name: Domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (inc
Mailing List: Online a mailing list is an automatically distributed email message on a particular topics going to
Manual Submission: Adding a URL to the search engines individually by hand.
Marketing Plan: The part of the business plan outlining the marketing strategy for a product or service.
Maximum Cpm: A maximum CPM bid is the highest amount that you're willing to pay for each 1000 impressions your ad
Media Kit: A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
Meta Data: Data about Data
Meta Search Engine: A search engine which gathers the results of other search engines to provide an wider range of resul
Meta Tag Generator: Tool that will output META tags based on input page information.
Meta Tags: Tags to describe various aspects about a Web page.
Modem: A contraction for 'modulation/demodulation,' it is the device that converts a digital bit stream int
Modem Speeds: The speed at which you connect to the Internet through your computer's modem. They include 14.4, 28,
Moderator: At a forum, someone entrusted by the administrator to help discussions stay productive and within th
Mosaic: Developed by NCSA, the National Center for Supercomputing Applications at the University of Illinois
Mousetrapping: The use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the '
Multivariate Testing: A process by which more than one component of a website may be tested in a live environment. It can
My Space: Myspace is a social networking website offering an interactive, user-generated content with network
navigation : That which facilitates movement from one Web page to another Web page.
Negative Keyword: If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when
Net Monthly Circulation: The number of unique Web users in the panel that visited the site over the course of the reporting p
Netiquette: Short for network etiquette, the code of conduct regarding acceptable online behavior.
Netiquette: A term that is used to describe the do's and don'ts of online behavior. There are books out about it
Network Effect: The phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ev
Newbie: A term to describe anyone new to an area, whether it be a particular forum online or the Internet.
Newsgroup: A discussion group on Usenet devoted to talking about a specific topic. Currently, there are over 15
Online: It's where you are right now -- and where the rest of the world is heading to get its information an
Online Service: A business that provides its subscribers with a wide variety of data transmitted over telecommunicat
Opt In Opt Out: An email marketing promotion that typically gives consumers an opportunity to 'opt in' (taking actio
Opt-In Email: Email that is explicitly requested by the recipient.
Outbound Link: A link to a site outside of your site.
Overture: Formerly known as Overture and originally known as goto was acquired by Yahoo and represents Yahoo S
Page: All Web sites are a collection of electronic 'pages.' Each Web page is a document formatted in HTML
Page Request: The opportunity for an HTML document to be appear in a browser window as a direct result of a visito
Page View: Request to load a single HTML page.
Page Views: Number of times a user requests a page that may contain a particular ad. A page is defined as any fi
Pagejacking: Theft of a page from the original site and publication of a copy (or near-copy) at another site.
Pass-Along Rate: The percentage of people who pass on a message or file.
Pay Per Click (PPC): A type of campaign or service which applies a CPC price to relevant keyword phrases to easily and ac
Pay Per Click Search Engine (PPCSE): Search engine where results are ranked according to the bid amount and advertisers are charged only
Pay Per Lead (PPL): Online advertising payment model in which payment is based solely based on qualifying leads.
Pay Per Sale (PPS): Online advertising payment model in which payment is based solely based on qualifying sales.
Pay-Per-Impression: An advertising pricing model in which advertisers pay agencies based on how many consumers see their
Pay-Per-Sale: An advertising pricing model in which advertisers pay agencies based on how many consumers actually
Payment Threshold: The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate progr
Pcmcia: An acronym meaning Personal Computer Memory Card Industry Association. Many laptop computers use the
Pdf Files: Adobe's Portable Document Format (pdf) is a translation format used primarily for distributing files
Permission Marketing: Marketing centered around getting customer's consent to receive information from a company.
Personal Information Destination (PID): There are millions of pages of information on the web, but if you are looking for a specific item, t
Phrase Match: If you enter your keyword in quotation marks, as in 'tennis shoes,' your ad would be eligible to app
Plain Old Telephone Lines (POTL): Unless you are reading this at a high-tech company or large corporation -- which has ISDN or T1 line
Plug-In: A program application that can easily be installed and used as part of a Web browser. Once installed
Podcast: A method of publishing audio files to the Internet for playback on mobile devices and personal compu
Point Of Presence (POP): POP is a service provider's location for connecting to users. Generally, pops refer to the location
Point To Point Protocol (PPP): The language that enables a computer to use telephone lines and a modem to connect to the Internet.
Pop-Under Ad: An ad that displays in a new browser window behind the current browser window.
Pop-Up Ad: An ad that displays in a new browser window.
Portable Document Format (PDF): Word processing software, business applications or desktop publishing files on the Web that look exa
Portal: A Web site or service that offers a broad array of resources and services, such as email, forums, se
Ppc Management: The process of managing PPC accounts, campaigns, ad groups, and keywords.
Protocol: A set of rules that governs how information is to be exchanged between computer systems. Also used i
Push: Is the delivery ('pushing of') of information that is initiated by the server rather than being requ
Quality Score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyz
Query: A request for information, usually to a search engine. A key word or phrase that instructs the searc
Rank: An ad's standing in comparison to other ads, based on the graphical click-through rate. Rank provide
Rate Card: Document detailing prices for various ad placement options.
Reach: Unique Web users that visited the site over the course of the reporting period, expressed as a perce
Real Time: Events that happen in real time are happening virtually at that particular moment. When you chat in
Realaudio: A commercial software program that plays audio on demand, without waiting for long file transfers. F
Reciprocal Links: Links between two sites, often based on an agreement by the site owners to exchange links.
Referrer: The URL or webpage that the user clicked on to arrive at your web page. This is often recorded in th
Registration: A process for site visitors to enter information about themselves. Sites use registration data to en
Rep Firm: Ad sales partner specializing primarily in single-site sales.
Reputation Management: Reputation management is the process of controlling, managing, and tracking an entity's online reput
Request For Comment (RFC): The documents that contain the protocols, standards and information that define the Internet. Gather
Return Days: The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred vis
Return On Investment (ROI): Return on investment = (Revenue - Cost)/ Cost, expressed as a percentage. A term describing the calc
Rich Media: New media that offers an enhanced experience relative to older, mainstream formats.
Robot: A file place on your website directory tree which gives instructions to robots/spiders as to what co
Router: A device that determines the next network point to which a data packet should be forwarded enroute t
Rss: Rich Site Summary or Really Simple Syndication. RSS is an acronym for Rich Site Summary, an XML form
Run Of Network (RON): Ad buying option in which ad placements may appear on any pages on sites within an ad network.
Run Of Site (ROS): Ad buying option in which ad placements may appear on any pages of the target site.
Search Advertising: An advertiser pays for the chance to have their ad display when a user searches for a given keyword.
Search Engine: A program that searches documents for specified keywords and returns a list of the documents where t
Search Engine Marketing (SEM): The process of building and marketing a site with the goal of improving its position in search engin
Search Engine Optimization (SEO): Search Engine Optimization is the ongoing process of making a site and its content highly relevant f
Search Engine Reults Page (SERP): Search Engine Results Page. The page searchers see after they've entered their query into the search
Search Engine Spam: Excessive manipulation to influence search engine rankings, often for pages which contain little or
Search Engine Submission: The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site
Search Spy: A perpetually refreshing page that provides a real-time view of actual Web searches.
Search Terms: Text that is typed into a search engine to gain results leading to related content.
Self-Serve Advertising: Advertising that can be purchased without the assistance of a sales representative.
Seo Services: SEO Services are designed to get your website a top ranking in the results of search engines for any
Serial Line Internet Protocol (SLIP): Serial Line Internet Protocol. SLIP refers to a method of Internet connection that enables computers
Server: Servers are the Backbone of the Internet, the computers that are linked by communication lines and '
Server: Servers are the Backbone of the Internet, the computers that are linked by communication lines and '
Session: A series of transactions or hits made by a single user. If there has been no activity for a period o
Shareware: Software programs that are openly available, and usually they can be downloaded online. They are oft
Shockwave: A plug-in that allows for multimedia movies to play through a browser.
Shopping Cart: Software used to make a site's product catalogue available for online ordering, whereby visitors may
Shovelware: Shovelware is software that is inflated in value by 'shoveling' in all kinds of information, usually
Sic Codes: Standard Industrial Classifications. Classifies establishments by the type of activity in which they
Sig File: A short block of text at the end of a message identifying the sender and providing additional inform
Site Search: Search functionality specific to one site.
Snail Mail: A term for traditional land and air mail services, which take days to deliver a message, versus seco
Social Media: A category of sites that is based on user participation and user-generated content. They include soc
Spam: The use of mailing lists to blanket usenets or private email boxes with indiscriminate advertising m
Spider: A term used to describe search engines such as Yahoo and Alta Vista, because of the way they cruise
Splash Page: A bridge page between a banner advertisement and an advertiser's Web site that provides product info
Sponsorship: Advertising that seeks to establish a deeper association and integration between an advertiser and a
Standard Match Type: An option within Sponsored Search that specifies how search terms are matched to ads. Ads that use t
Static Rotation: Advertisements rotate based on the entry of users into a screen. Regardless of the amount of time a
Stickiness: A measure used to gauge the effectiveness of a site in retaining individual users. The term is typic
Submission: Refers to content submitted or suggested to a search engine or directory. Several search engines and
Super Affiliate: An affiliate capable of generating a significant percentage of an affiliate program's activity.
Surfing: Exploring World Wide Web. Commonly seen as 'Surfing the 'Net.'
Surround Session: Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site v
Sysop: The person responsible for the day-to-day operations of a computer system or network. In large corpo
T-1: A high-speed (1.54 megabits/second) network connection.
T-3: An even higher speed (45 megabits/second) Internet connection.
Tags: Individual keywords or phrases for organizing content
Targeted Marketing: Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection
text ad : Advertisement using text-based hyperlinks.
Text Link Exchange: Network where participating sites display text ads in exchange for credits which are converted (usin
Throughput: The amount of data transmitted through Internet connectors in response to a given request. Neat term
Title: An element of a web page which appears in the top left of most browsers. It is also the part of a di
Title Tag: HTML tag used to define the text in the top line of a Web browser, also used by many search engines
Tracking Domain: A domain specifically created to measure traffic delivered to a website.
Traffic: Generally measured by the amount of visitors to a website. Hitwise Search Marketing measures search
Transmission Control Protocol (TCP): Transmission Control Protocol works with IP to ensure that packets travel safely on the Internet. Th
Trick Banner: A banner ad that attempts to trick people into clicking, often by imitating an operating system mess
Two Tier Affiliate Program: Affiliate program structure whereby affiliates earn commissions on their conversions as well as conv
underdelivery : Delivery of less impressions, visitors, or conversions than contracted for a specified period of tim
Undernet: An alternative IRC which is accessed through a normal, or public, chat area. Its access is limited,
Unique Users: The total number of different users, or different computer terminals which have visited a Web site.
Unique Visitors: Individuals who have visited a Web site (or network) at least once in a during a fixed time frame.
Universal Search: Also known as blended, or federated search results, universal search pulls data from multiple databa
Upload: To send a file from one computer to another via modem or other telecommunication method.
Url: Uniform Resource Locator, an HTTP address used by the World Wide Web to specify a certain site. This
Usenet: Internet message boards, also known as Newsgroups. Each board has a theme, and there are tens of tho
Valid Hits: A further refinement of hits, valid hits are hits that deliver all information to a user. Excludes h
Vertical Banner: A banner ad measuring 120 pixels wide and 240 pixels tall.
Viewer: Another name for a help application
Viral Marketing: Any advertising that propagates itself. When Hotmail users send email, they unwittingly infect the r
Virtual Reality Modeling Language (VRML): This is an online programming language for creating three-dimensional programs. Looks pretty, but at
Virus: These are programs that can be downloaded onto your computer or network from the Internet. Some are
Visits: A sequence of requests made by one user at one site. If a visitor does not request any new informati
Vlog: A vlog is a video blog.
Volunter Directory: A Web directory staffed primarily by unpaid volunteer editors.
Vortal: Also known as a vertical industry portal, a vortal is a Web site that provides information and servi
W3c: World Wide Web Consortium. The W3C, or World Wide Web Consortium, is a standards body dedicated to e
Web 2.0: A term that refers to a second generation of Internet-based services. These usually include tools th
Web Browser: A software application that allows for the browsing of the World Wide Web.
Web Design: The selection and coordination of available components to create the layout and structure of a Web p
Web Directory: Organized, categorized listings of Web sites.
Web Hosting: The business of providing the storage, connectivity, and services necessary to serve files for a web
Web Page: A HTML (Hypertext markup Language) document on the web, usually one of many together that makeup a w
Web Ring: A means for navigating a group of related sites primarily by going forward and backward.
Web Site: The virtual location for an organization's presence on the World Wide Web, usually making up several
Web Site Traffic: The amount of visitors and vists a Web site receives.
Web Site Usability: The ease with which visitors are able to use a Web site.
Webmaster: The individual assigned to administering a corporation or organization's web site. This person lays
Whois: A utility that returns ownership information about second-level domains.
Wide Area Information Server (WAIS): WAIS, pronounced 'ways,' search for data through online gopher databases. Unless you are looking for
Widget: A widget is a live update on a website, webpage, or desktop. Widgets contain personalized neatly org
Wiki: A web application that allows users to add content, as on an Internet forum, but also allows anyone
Wikipedia: A multilingual, web-based, free content encyclopedia project. Wikipedia is written collaboratively b
World Wide Web: The web allows computer users to access information across systems around the world using urls to id
Wysiwyg: What you see is what you get. A type of editor used for creating web pages.
Yahoo Slurp: Yahoo web crawler. Instructions to Yahoo Slurp can be directed in the robots.txt file. Googlebot sta
Zine: Magazines that are published digitally, rather than on paper. Some are mainstream, others are oddbal

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