Business / Internet Marketing / Analytics: A feature that allows you to understand a wide range of activity related to your website and your online marketing activities. Using analytics provides you with information to help optimize your campaigns, ad groups, and keywords, as well as your other online marketing activities, to best meet your business goals.

Return On Investment (ROI)

Business / Accounting / Return On Investment (ROI): A measure of operating performance and efficiency in utilizing assets computed in its simplest form by dividing net income by average total assets. MORE

Server Logs

Business / Search Engine Optimization (SEO) / Server Logs: Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not all hosts provide serve MORE

Log Files

Business / Internet Marketing / Log Files: File that keeps track of network connections. These text files have the ability to record the amount of search engine referrals that is being delivered to your website. MORE