Branding

Business / Internet Marketing / Branding: A school of advertising that says, 'If the consumer has heard of us, we've done our job.' Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can be easily defended with grandiose predictions of future glory.

Employment Branding

Business / Human Resources (HR) / Employment Branding: A combination of marketing, communication and technology used by an organization intended to give it greater visibility amongst a large population within a short timeframe. MORE

Context

Business / Search Engine Optimization (SEO) / Context: The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content. MORE

Astroturfing

Business / Search Engine Optimization (SEO) / Astroturfing: Attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, MORE

Creative Accounting

Business / Accounting / Creative Accounting: A questionable! means of making a companies figures appear more (or less) appealing to shareholders etc. An example is 'branding' where the 'value' of a brand name is added to intangible assets which MORE

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