Click-Through Rate (CTR)

Business / Internet Marketing / Click-Through Rate (CTR): Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click. CTR is one metric Internet marketers use to measure the performance of an ad campaign.

Other Words for Rate

Rate Noun Synonyms: rank, grade, class, classify, evaluate, estimate, calculate, compute, count, reckon, judge, gauge, assess, appraise, measure
Rate Verb Synonyms: measure, pace, gait, speed, velocity, clip
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Photosynthetic Rate

Science / Marine Biology / Photosynthetic Rate: The rate of conversion of dissolved carbon dioxide and bicarbonate ion to photosynthetic product MORE

Phyto-Chemical Concentrates

Health / Vitamins / Phyto-Chemical Concentrates: Chemical constituents of plants part of its defense system, others than proteins, fats, carbohydrates, vitamins and minerals used in human nutrition, enhance overall health, act as detoxifying agents, MORE

Phosphoglycerate (PGA)

Science / Biology / Phosphoglycerate (PGA): A three-carbon molecule formed when carbon dioxide is added to ribulose biphosphate (RuBP) during the dark reaction of photosynthesis (Calvin, or Calvin-Benson Cycle). PGA is converted to PGAL, using MORE

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