Business / Internet Marketing / Gross Exposures: Each time a Web server sends a file to a browser, it is recorded in the server log file as a 'hit.' Hits are generated for every element of a requested page (including graphics, text and interactive items). If a page containing two graphics is viewed by a user, three hits will be recorded - one for the page itself and one for each graphic. Webmasters use hits to measure their server's work load. Because page designs vary greatly, hits are a poor guide for traffic measurement.
Gross Verb Synonyms: total, aggregate, entire, pre-tax, (all-)inclusive, overall, whole
Gross Adjective Synonyms: coarse, vulgar, crude, unsophisticated, uncultured, uncultivated, earthy, crass, indelicate, indecent, inappropriate, unseemly, improper, unrefined, bawdy, ribald, Rabelaisian, raw, rude, offensive, obscene, lewd, dirty, smutty, pornographic, filthy
Gross Noun Synonyms: fat, obese, corpulent, overweight, big, large, bulky, great, heavy, ponderous, massive, cumbersome, unwieldy
Business / Finance / Gross Profit Margin: Sales minus the cost of goods sold. MORE
Technology / Television (TV) / Gross Rating Points (GRP): The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication. For example, 10 announcements each with a 10 rating would produce a to MORE