Business / Internet Marketing / Keyword: A word -- or often phrase -- used to focus an online search. A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of text search on the web. Most search engines do their text query and retrieval using keywords. Unless the author of the web document specifies the keywords for her document (this is possible by using meta tags), it's up to the search engine to determine them. Essentially, this means that search engines pull out and index words that are believed to be significant. Words that are mentioned towards the top of a document and words that are repeated several times throughout the document are more likely to be deemed important.
Business / Internet Marketing / Keyword Bidding: Keyword Bidding is the process or method used by search engines marketers to determine the ranking of paid keywords results in AOL, Google, MSN, Yahoo, and other search engines that require pay per cl MORE
Business / Internet Marketing / Keyword Density: Keywords as a percentage of indexable text words. MORE