Business / Internet Marketing / Phrase Match: If you enter your keyword in quotation marks, as in 'tennis shoes,' your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match.
Match Verb Synonyms: fit, go with, suit, accord, agree, harmonize, go (together), coordinate, blend, correspond
Match Noun Synonyms: equal, equivalent, peer, equivalent, fellow, mate, parallel, replica, copy, double, twin, look-alike, facsimile, counterpart
Phrase Noun Synonyms: express, term, word, put, frame, formulate, couch, put into words, put or set forth, verbalize, articulate, voice, utter, say, write, describe, delineate
Phrase Adjective Synonyms: clause, noun phrase, verb phrase, prepositional phrase, adverbial phrase, adjectival phrase
Life Style / Adoption / Matching: The process of finding prospective families specifically suited to meet the needs of a waiting child, not to be confused with 'placement.” MORE
Business / Finance / Matching Concept: The accounting principle that requires the recognition of all costs that are associated with the generation of the revenue reported in the income statement. MORE