Business / Internet Marketing / Search Advertising: An advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results. Most search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link.
Search Adjective Synonyms: hunt, pursuit, quest
Search Verb Synonyms: researching, analysis, exploration, examination, scrutiny, probe, study, perusal, sifting, inspection, scouring, inquiry or enquiry
Technology / Computers / Search Engine: This is the working part of a database or application. MORE
Business / Finance / Search Costs: Costs associated with locating a counterparty to a trade, including explicit costs (such as advertising) and implicit costs (such as the value of time). Related: Information costs. MORE