Above the Fold

Business / Search Engine Optimization (SEO) / Above the Fold: A term traditionally used to describe the top portion of a newspaper. In email newsletters or web marketing it means the area of content viewable at the top of the page and prior to scrolling. Some people also define above the fold as an ad location at the very top of the screen, but due to banner blindness typical ad locations do not perform as well as ads that are well integrated into content. If ads look like content they typically perform much better.

Other Words for Above

Above Preposition Synonyms: on, on (the) top of, upon, over, atop
Above Adverb Synonyms: overhead, on high, aloft, in the sky or heavens

Other Words for Fold

Fold Noun Synonyms: bend, ply, double (over or up), overlap, crease, pleat, gather, crimp
Fold Verb Synonyms: enclose, envelop, enfold, wrap, enwrap, clasp, clip, embrace, hug, gather

Other Words for The

The Adjective Synonyms: drama, the stage, dramaturgy, dramatic or Thespian or histrionic art(s), the boards, show business, showbiz

Recumbent Fold

Science / Geology / Recumbent Fold: An overturned fold that has two limbs which are nearly horizontal. MORE

Reading The Tape

Business / Finance / Reading The Tape: Judging the performance of stocks by monitoring changes in price as they are displayed on the ticker tape. MORE

Regression Toward The Mean

Business / Finance / Regression Toward The Mean: The tendency that a random variable will ultimately have a value closer to its mean value. MORE