Business / Search Engine Optimization (SEO) / Analytics: Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site. Ad networks are a game of margins. Marketers who track user action will have a distinct advantage over those who do not.

Return On Investment (ROI)

Business / Accounting / Return On Investment (ROI): A measure of operating performance and efficiency in utilizing assets computed in its simplest form by dividing net income by average total assets. MORE

Server Logs

Business / Search Engine Optimization (SEO) / Server Logs: Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not all hosts provide serve MORE

Log Files

Business / Internet Marketing / Log Files: File that keeps track of network connections. These text files have the ability to record the amount of search engine referrals that is being delivered to your website. MORE