Business / Search Engine Optimization (SEO) / Bait and Switch: Marketing technique where you make something look overtly pure or as though it has another purpose to get people to believe in it or vote for it (by linking at it or sharing it with friends), then switch the intent or purpose of the website after you gain authority. It is generally easier to get links to informational websites than commercial sites. Some new sites might gain authority much quicker if they tried looking noncommercial and gaining influence before trying to monetize their market position.
Switch Noun Synonyms: change, alteration, exchange, shift, change-over, reversal, deflection, trade, swap or swop
Switch Verb Synonyms: twitch, lash, rod, whip, birch (rod), scourge
Switch Adjective Synonyms: twitch, lash, whip, birch, beat, strike, thrash, scourge, flog
Business / Real Estate / Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L. MORE
Business / Accounting / Profit And Loss Account: An account made up of revenue and expense accounts which shows the current profit or loss of a business (ie. whether a business has earned more than it has spent in the current year). Often referred t MORE