Business / Search Engine Optimization (SEO) / Mindshare: A measure of the amount of people who think of you or your product when thinking of products in your category. Sites with strong mindshare, top rankings, or a strong memorable brand are far more likely to be linked at than sites which are less memorable and have less search exposure. The link quality of mindshare related links most likely exceeds the quality of the average link on the web. If you sell non-commodities, personal recommendations also typically carry far greater weight than search rankings alone.
Business / Search Engine Optimization (SEO) / AltaVista: Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they did a major algorithmic update which caused them MORE
Business / Search Engine Optimization (SEO) / Open Source: Software which is distributed with its source code such that developers can modify it as they see fit. On the web open source is a great strategy for quickly building immense exposure and mindshare. MORE