Business / Search Engine Optimization (SEO) / Relevancy: A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results.


Business / Search Engine Optimization (SEO) / PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on PageRank and MORE


Business / Search Engine Optimization (SEO) / Nofollow: Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. Google's Matt Cutts also pushes webmasters to use nofollow on a MORE


Business / Search Engine Optimization (SEO) / TrustRank: Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions. MORE


Business / Search Engine Optimization (SEO) / Thesaurus: Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target. MORE


Business / Search Engine Optimization (SEO) / Stemming: Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search results due to the MORE


Business / Search Engine Optimization (SEO) / Update: Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are continuously u MORE