Business / Search Engine Optimization (SEO) / Text Link Ads: Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some other ad formats which are typically less relevant and more annoying. However, search engines primarily want to count editorial links as votes, so links that are grouped together with other paid links (especially if those links are to off topic commercial sites) may be less likely to carry weight in search engines.
Link Adjective Synonyms: tie, bond, coupling, connector, vinculum, element, constituent, component
Link Noun Synonyms: connection, tie-up, tie-in, relation, relationship, association, affiliation, interdependence
Text Adjective Synonyms: extract, abstract, section, quotation, part, paragraph, passage, verse, line
Text Noun Synonyms: wording, words, content, (subject-)matter, printed matter, (main) body (text), contents
Business / Search Engine Optimization (SEO) / Non Reciprocal Link: if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones b MORE
Business / Search Engine Optimization (SEO) / Organic Link: Links that are those published only because the webmaster considers them to add value for users. MORE