Business / Taxes / Qualitative Analysis: When a securities analyst evaluates intangible factors, such as the integrity and experience of a company's management, the positioning of its products and services, or the appeal of its marketing campaign, that seem likely to influence future performance, the approach is described as qualitative analysis. While this type of evaluation is more subjective than quantitative analysis — which looks at statistical data — advocates of this approach believe that success or failure in the corporate world is often driven as much by qualitative factors as by financial data.
Analysis Noun Synonyms: examination, investigation, study, scrutiny, enquiry or inquiry, dissection, assay, breakdown, division
Business / Finance / Pro Forma Capital Structure Analysis: A method of analyzing the impact of alternative possible capital structure choices on a firm's credit statistics and reported financial results, especially to determine whether the firm will be able t MORE
Technology / Television (TV) / Post Buy Analysis: An analysis of schedule performance after it runs: offers a means of measuring a media buy as run versus goal or original estimate of achievement. MORE