Science / Marine Biology / Demographic: Referring to numerical characteristics of a population (e.g., population size, age structure)


Business / Human Resources (HR) / Demographics: The physical characteristics of a population, such as age, sex, marital status, family size, education, geographic location and occupation. MORE


Business / Search Engine Optimization (SEO) / AdCenter: Microsoft's cost per click ad network similar to Google's AdWords. While it has a few advanced features (including dayparting and demographic based bidding) it is still very easy in nature compared to MORE

Market Analysis

Business / Finance / Market Analysis: An analysis of technical corporate and market data used to predict movements in the market. MORE


Business / Search Engine Optimization (SEO) / AdWords: Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad click through rate as well as max bid. G MORE

Audience Composition

Technology / Television (TV) / Audience Composition: The distribution of a station's audiences by demographic group. MORE


Technology / Television (TV) / Geo-Targeting: The process of identifying a brand’s geographic areas of opportunity, or the markets (dmas) in which advertising is most likely to produce sales. Geographic targeting combines demographic and sales MORE