Open Rate

Technology / Email / Open Rate: The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent. The open rate is considered a key metric for judging an email campaign's success, but it has several problems. The rate indicates only the number of emails opened from the total amount sent, not just those that were actually delivered. Opens also can't be calculated on text emails. Also, some email clients also users to scan message content without actually opening the message, which is falsely calculated as an open. See preview pane.

Other Words for Open

Open Adjective Synonyms: ajar, gaping, agape, unfastened, unlocked, unbarred, unbolted, unlatched, unclosed
Open Verb Synonyms: unblock, clear, unobstruct, unclog, unstop
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Other Words for Rate

Rate Noun Synonyms: rank, grade, class, classify, evaluate, estimate, calculate, compute, count, reckon, judge, gauge, assess, appraise, measure
Rate Verb Synonyms: measure, pace, gait, speed, velocity, clip
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Open-Outcry

Business / Finance / Open-Outcry: The method of trading used at futures exchanges, typically involving calling out the specific details of a buy or sell order, so that the information is available to all traders. MORE

Open-Panel HMO

Health / Health Insurance / Open-Panel HMO: An HMO in which any physician who meets the HMO's standards of care may contract with the HMO as a provider. These physicians typically operate out of their own offices and see other patients as well MORE

Open-Market Rates

Business / Finance / Open-Market Rates: Interest rates that are determined in the open market by supply and demand, as opposed to being set by the Federal Reserve Board. MORE

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