Technology / Television (TV) / Cost-Per-Rating Point (CPP): Used by most media planners in developing and allocating market budgets and setting rating point goals. It is defined as the cost of reaching one percent of the target audience within a specified geographic area.
Point Noun Synonyms: spot, place, stage, position, site, station, location, locale
Point Adjective Synonyms: dot, mark, speck, (full) stop, period, decimal point
Business / Agriculture / Point Source Pollution: Pollutants that are discharged or emitted from discrete 'point' sources, such as pipes and smokestacks. Both the Clean Water Act and the Clean Air Act focus control requirements on point sources and b MORE
Technology / Computers / Point to Point Protocol (PPP): It's a software application that allows an attachment to a server. MORE
Entertainment / Photography / Point Source Lamp: Arc type lamp producing light from a small gap between two carbon rods. MORE
Health / Disease / Point Source Epidemic: A point source epidemic occurs when a group of people is exposed to a single common source of infection at a single place and time. There is no significant transmission between individuals. cf. contin MORE
Entertainment / Literature / Point Of View Character: The central figure in a limited point of view narration, the character through whom the reader experiences the author's representation of the world. See point of view, above. MORE