Cumulative Audience (Cume)

Technology / Television (TV) / Cumulative Audience (Cume): It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe. A household or person is counted once no matter how many times the telecast has been viewed. This also is known as reach, net unduplicated audience, or net reach.

Implied Audience

Entertainment / Literature / Implied Audience: The 'you' a writer or poet refers to or implies when creating a dramatic monologue. This implied audience might be (but is not necessarily) the reader of the poem, or it might be the vague outline or MORE

Internal Audience

Entertainment / Literature / Internal Audience: An imaginary listener(s) or audience to whom a character speaks in a poem or story. For example, the duke speaking in Browning's 'My Last Duchess' appears to be addressing the reader as if the reader MORE

Fragmentation (Audience)

Technology / Television (TV) / Fragmentation (Audience): The increasing number of audience subdivisions which, together, constitute total TV usage. Television audiences are said to be fragmented, for example, across a broad spectrum of video sources: multip MORE

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