Direct Response

Technology / Television (TV) / Direct Response: Advertising that seeks direct and prompt response from the viewer by means of exhibiting telephone numbers, box numbers, or other means of getting the viewer to order or inquire about objects shown.

Other Words for Direct

Direct Verb Synonyms: guide, lead, conduct, pilot, steer, show or point (the way), be at the helm, advise, counsel, instruct, mastermind,her, escort
Direct Adjective Synonyms: manage, handle, run, administer, govern, regulate, control, operate, superintend, supervise, command, head up, rule, call the shots
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Other Words for Response

Response Noun Synonyms: answer, reply, retort, rejoinder, reaction, effect, feedback, return, comeback
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Indirect Pulp Cap

Health / Dentistry / Indirect Pulp Cap: A procedure in which the nearly exposed pulp is covered with a protective dressing to protect the pulp from additional injury and to promote healing and repair via formation of secondary dentin. MORE

Indirect Quote

Business / Finance / Indirect Quote: The expression in a graph of a utility function, where the horizontal axis measures risk and the vertical axis measures expected return. The curve connects all portfolios with the same utility. MORE

Indirect Snap

Entertainment / Football / Indirect Snap: A play in which the ball is handed to the quarterback rather than thrown directly to the ballcarrier by the center as in a direct snap play. So named because the quarterback acts as an intermediary in MORE

Indirect Management Costs

Business / Real Estate / Indirect Management Costs: Expenses in a budget of a real estate agency or parent company the are partially attributable to the operation of a management department. MORE

Indirect Labor

Business / Human Resources (HR) / Indirect Labor: Used to define labor that is necessary to support the manufacturing of a product, but is not directly involved with the actual process of manufacturing the product. MORE

Indirect Compensation

Business / Human Resources (HR) / Indirect Compensation: Compensation that is not paid directly to an employee and is calculated in addition to base salary and incentive pay (i.e., health/dental/vision insurance, vacation, retirement benefits, educational b MORE

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