Effects Theory

Technology / Television (TV) / Effects Theory: A type of communication theory (e.g., hypodermic needle concept) which proposes that, because viewers are passive, television directly affects them.

Other Words for Effects

Effects Adjective Synonyms: belongings, (personal) property, gear, possessions, stuff, things, paraphernalia, chattels, goods, junk, crap, clobber,
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Hypodermic Needle Theory

Technology / Television (TV) / Hypodermic Needle Theory: An effects theory which purports that the viewer is passive, and directly and immediately affected by what he/she sees on television. MORE

Preferred Habitat Theory

Business / Finance / Preferred Habitat Theory: A biased expectations theory that believes the term structure reflects the expectation of the future path of interest rates as well as risk premium. The theory rejects the assertion that the risk prem MORE

Personal effects coverage

Life Style / Travel / Personal effects coverage : Additional car rental insurance covering loss of personal property from the rented vehicle. MORE

Presidential Election Cycle Theory

Business / Finance / Presidential Election Cycle Theory: A theory that stock market trends can be predicted and explained by the four-year presidential election cycle. MORE

Organizational Behavior Modification Theory

Business / Human Resources (HR) / Organizational Behavior Modification Theory: A motivational theory suggesting that an individual will behave in a manner that helps him or her avoid potential negative outcomes and achieve agreeable outcomes. MORE

Proof Theory

Technology / Computers / Proof Theory: This deals with the actual 'logic' of the programming. Using mathematical analysis techniques, the programming language is proof checked. MORE

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