Technology / Television (TV) / Optimization: Term used for a method of media planning using computer programs that develop the optimum media mix to spend advertising dollars most effectively. These media modeling systems allocate using media audience and cost data for all measured media vehicles plus the brand’s requirements in terms of budget, target audience, reach & frequency goals and other factors. Television optimizers identify the combination of programs, dayparts and stations that will optimize reach at the lowest cost.

Search Engine Optimization (SEO)

Technology / Computers / Search Engine Optimization (SEO): SEO is a process of arranging a web site's content to obtain high rankings in various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and su MORE

Campaign Optimization

Business / Internet Marketing / Campaign Optimization: MORE

Directory Optimization

Business / Internet Marketing / Directory Optimization: The process of creating a submission that is designed to increase the ranking according to relevant search terms. This process is especially important for paid submissions as an optimized submission g MORE