Rating

Technology / Television (TV) / Rating: A percentage of total households or population owning tvs who are tuned to a particular program or station at a specific time (e.g., a six rating for women 18-49 means 6 percent of all women 18-49 in the defined geographic area were viewing that station or program).

Live Plus Ratings

Technology / Television (TV) / Live Plus Ratings: Nielsen Media Research term for live ratings plus seven-day DVR playback activity. MORE

Gross Rating Points (GRP)

Technology / Television (TV) / Gross Rating Points (GRP): The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication. For example, 10 announcements each with a 10 rating would produce a to MORE

Non-Operating Interest

Science / Geology / Non-Operating Interest: A mineral lease interest that does not involve the rights and responsibilities of exploration, development, or production. A royalty interest is a non-operating interest. MORE

Live Ratings

Technology / Television (TV) / Live Ratings: Nielsen Media Research term for ratings reported as strictly live with no DVR playback activity. MORE

Rating Limit

Technology / Television (TV) / Rating Limit: The rating limit is set by the customer using the main menu. When a system lock is active, this limit controls the viewing of programs that have been assigned a rating level. MORE

Cost-Per-Rating Point (CPP)

Technology / Television (TV) / Cost-Per-Rating Point (CPP): Used by most media planners in developing and allocating market budgets and setting rating point goals. It is defined as the cost of reaching one percent of the target audience within a specified geog MORE

Links
Home
Glossary
Thesaurus