Technology / Television (TV) / Reach: The number of unduplicated households or people exposed to a program, group of programs, or an advertiser's schedule over a specific time period. Reach x Frequency = Gross Rating Points

Other Words for Reach

Reach Verb Synonyms: attain, achieve, accomplish, make, get or go to, get or go as far as
Reach Noun Synonyms: arrive at, get to, come to, go to, end up at or in, land at or in, make (it to)

Breach Of Contract

Business / Human Resources (HR) / Breach Of Contract: Occurring when an individual who is a party to a contract or agreement does not uphold or violates the terms of the contract. MORE


Business / Finance / Overreaching: Used in the context of general equities. Creating artificial volume in a stock through activity not generated by normal/natural buyers and sellers in the market. MORE

Outreach Programs

Business / Human Resources (HR) / Outreach Programs: A method of keeping employees informed of company programs and services available to them by utilizing such things as postings, newsletters, memos or meetings. MORE


Business / Finance / Reachback: The ability of a tax shelter or limited partnership to deduct certain costs and expenses at the end of the year that were incurred throughout the entire year. MORE

Effective Tax Rate

Business / Accounting / Effective Tax Rate: A tax rate that reflects the percentage of the actual tax liability to the accounting income generated by the company, that is, net tax liability/financial (book) income before taxes. MORE

Venture Capital (VC)

Business / Taxes / Venture Capital (VC): Venture capital is financing provided by wealthy independent investors, banks, and partnerships to help new businesses get started, reach the next level of growth, or go public. In return for the mone MORE